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User experience (UX) is crucial in building websites as it directly influences the satisfaction, loyalty, and trust of users. A good UX design can lead to increased user engagement, higher conversion rates, and customer retention. If users find a website confusing, slow, or difficult to navigate, they are likely to leave and go to a competitor's site.

An intuitively designed website that offers a simple and pleasant user experience can attract more visitors, keep them on the site longer, foster positive brand perception and ultimately result in higher sales or conversions. It also reduces the cost of customer acquisition and customer support. Focusing on user experience when building websites is critical to achieving business success.

Ever tried to look at a website on your phone or tablet, only to find that parts of it look weird, are unreadable, text is cut off, or you can't even navigate to the page you want? In the twenty-first century, having a mobile-friendly website is no longer a luxury but a necessity; more than half—even up to 60%—of all website traffic currently comes from mobile devices, so your business site needs to be built to look great on any kind of device or screen. At Beyond Blue, all of our websites are designed and built to operate seamlessly across all kinds of devices, so you never have to worry about your brand or message getting lost in the mobile experience.

Building an SEO-friendly website significantly impacts the site's visibility in search engine results. When a site has proper meta tags, headers, content that includes highly searched keywords and ideas, loads fast, and is easy to use, it has a better chance of being shown higher in the search results, which can lead to gains in organic traffic and conversions.