Search engine optimization (SEO) is a set of strategies and best practices to improve a website's visibility and rank in search engine results pages (SERPs). SEO ranking factors are the elements that influence a website’s ranking on SERPs.
The most important SEO ranking factors are:
Content is critical to SEO success. Content should be well-written, informative, and original. It should be relevant to the topic at hand and keyword-rich without appearing too “stuffed.”
Using relevant keywords in content can help search engines understand what the page is about and increase the chances of it being displayed in search engine results.
Links from other websites to yours are an important part of SEO. Quality, relevant links can improve a website’s ranking in SERPs. The process of garnering more "backlinks" to your website is commonly referred to as link building.
Mobile-friendly websites are likelier to rank well in search engine results since most Google searches come from phones and other mobile devices.
The loading speed of a website can have a significant impact on its ranking. Websites should be optimized for speed to ensure they load quickly.
User experience is an important ranking factor. Websites should be easy to navigate, have clear calls to action, and provide a good overall experience for users.
By implementing the above SEO ranking factors, website owners can improve their website’s visibility and rankings on search engine result pages.