What is an SSL certificate, and why is it essential?

SSL stands for Secure Sockets Layer. SSL certificates are a widespread security technology for establishing an encrypted link between a website server and a browser. An SSL certificate acts as an added layer of protection for visitors and companies alike. 

The first SSL certificate was developed in 1995 and is now a fundamental aspect of web development. Small data files stored on your web server encrypt and protect any sensitive information your users may send you through your website. This includes details entered through the forms on your site, credit card or login details, and personal information. Without an SSL certificate, a website is considered unsecure and untrustworthy. 

Benefits of an SSL Certificate 

Cyber security is essential for keeping online transactions safe and to protect your data against threats. There are many benefits of having an SSL certificate on your website, including: 

  • Protect sensitive customer data (such as credit card details and emails) as well as company data
  • Keep data, regardless of format, from being intercepted by hackers
  • Stop unwanted advertisements from accessing websites without permission
  • Increased trust from customers
  • Meet industry standards
  • Required for PCI Compliance (legal requirements for payment data security)
  • Prevents a warning that states the site is not secure, which could make customers turn away.

Furthermore, an SSL certificate can also benefit SEO. Popular search engines such as Google and Bing will give your website a higher ranking in search results than sites without an SSL certificate, increasing your chances of appearing in a potential customer’s search. 

Types of SSL Certificates

There are three primary types of SSL certificates: 

Organization Validation

An organization validation SSL certificate ensures the company name, location, and domain name. This is usually required for sites containing and processing sensitive information such as payment and identity. 

Domain Validation

A domain validation confirms that a website is authentic and that the owner of the website has the right to use a particular domain.

Extended Validation

Extended validation is the highest and most secure form of SSL certificates, and they are mostly used by high-profile companies such as banks to prevent scams and phishing attempts. 

Ensure Security and Trust

SSL certificates are recommended in all cases of website ownership - they are sometimes required legally, but they also ensure trust, transparency, and security, which is a must for the modern consumer. Contact our team of digital specialists to ensure your company’s website has the SSL certificate it needs.

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