Local SEO for Home Builders
When it comes to major life decisions, marriage, children, and building a home are among the most important decisions many of us make. If you’re a home builder looking to get more customers, you are truly up against it. Lead times are long, and there’s stiff competition almost everywhere, not to mention we’re talking about convincing families to drop hundreds of thousands of dollars as they trust you to build their forever home.
That’s a lot of pressure, and to meet those demands requires nothing less than 100% spotless marketing. You don’t just need great photos of your previous work; you need to build trust and relationships in a way that few other businesses are required to.
Beyond Blue Media knows that SEO marketing for home builders can be just as treacherous as rollerblading through a construction site. Still, we’ve helped several grow as clients, and although it requires some patience and pain tolerance (just like working your way through a home build), we can get you where you need to go, no matter where you’re building.
What Does Good SEO Look Like for Home Builders?
With local SEO for home builders, patience and diligence are the key. The purchase price and the rate of purchase (most people only buy 1 home in their lifetimes) means you really have to cultivate and warm up leads before you can bag the contract. This industry is as much about building relationships as it is about building homes, so your website needs to feel intentional and trustworthy.
People need to get the impression that you care—not just right away, but throughout their experience there. So the website design, navigation, and content all need to be on point. This is a bit different from other industries, like home services, where a good website helps but won’t eclipse other factors like reviews and pricing.
You also need to be active online outside your own website. Comment on new neighborhoods and various aspects of home building on Reddit and social media platforms. Create videos about sustainable building materials for YouTube, where you can also create content that addresses specific local building concerns or new neighborhoods.
Essentially, you need to be the home building authority, not just on your website, but everywhere else that prospective home buyers—typically buyers of means—are hanging out online.
Where are these users? With in-depth market research and tailored, intentional SEO strategies, Beyond Blue Media can help you find them, reach them, and give you more opportunities to develop the robust relationships you need to sell them the home of their dreams.
Here’s how we’ve helped home builders get an edge on their competition.
This client is a custom home builder in Northern Colorado specializing in insulated concrete forms and other sustainable building materials.
SEO Strategy Implemented:
- Completed a technical audit and keyword research to guide new core service pages.
- Created new service pages targeting custom homes, home remodels, design/build services, ICF, and additions.
- Created 10 service area pages to target local areas in Northern Colorado better.
- Initiated monthly Google Business Profile (GBP) management to improve local visibility and engagement.
- Maintained a monthly blog schedule to support ongoing SEO growth.
- Launched a citation-building campaign to boost local search authority and ensure consistent business information across online directories.
- Conducted bimonthly website sweeps to ensure site health and performance.
- Launched a Google Ads campaign.
Results
- Keyword Growth: Increased from 50 to 90 ranking organic keywords. (June 2024-June 2025)
- Click Growth: Website clicks increased by 130% over the last six-month period compared to the prior period
- Impression Surge: Achieved a 121% increase in non-branded impressions through improved keyword targeting and content expansion.
A home builder specialising in custom home builds, remodels, and basement finishing in Northern Colorado.
SEO Strategy Implemented:
- Completed a technical audit and keyword research to guide new core service pages.
- Rewrote core service page content to be unique and engaging for users and search engines.
- Completed a content audit to purge the site of low-performing content and AI-generated blog posts.
- Initiated monthly Google Business Profile (GBP) management to improve local visibility and engagement.
- Launched a citation-building campaign to boost local search authority and ensure consistent business information across online directories.
- Maintained a monthly blog schedule to support ongoing SEO growth.
- Conducted bimonthly website sweeps to ensure site health and performance.
- Created 3 brand new service pages to target kitchen remodeling, bathroom remodeling, and additions.
Results
- Keyword Growth: Increased from 4 to 33 ranking organic keywords in just four months (Jan–May 2025).
- Impression Surge: Achieved a 795% increase in non-branded impressions through improved keyword targeting and content expansion.
- User Engagement: Engaged organic sessions rose by 54% over the past 90 days compared to the previous period.
Additional Results
- 14 5-star reviews on GBP listing
- Nearly 300 followers on Instagram
- Highlighted on several Colorado specific business directories
Our SEO Services for Home Builders
Foothills SEO Package
Summit SEO Package
Horizon SEO Package
Let’s Get Your Business Growing
If you’re having trouble getting more online leads for your home building company, talk to Beyond Blue Media! We have the proven results and team experience to get the right people into your pipeline, so you can keep building those dream homes! Contact us today to get started.