Web design and web development are two terms that are often used interchangeably but are, in truth, distinct facets of digital marketing practices with very different responsibilities. 

Web Design 

Web design is primarily associated with consumer-facing elements of a website. The visual and interactive elements on a webpage are all within the domain of web design, and the goal is to create an aesthetically pleasing page with an intuitive and operational user experience (UX) and user interface (UI). 

Different roles help to facilitate an effective web design, including: 

Visual Designer

A visual designer works broadly within the scope of web design, ensuring the blended success of UX and UI elements that synergize with an enticing and well-branded website. 

UX Website Designer

UX website designers specialize in creating leading-edge user experience elements with optimized functionality, design, usability, and branding. Most work is associated with the functional elements between a website and its user. 

UI Website Designer

UI website designers specialize in the visual and interactive elements of a webpage, ensuring the best visuals that are aesthetically pleasing, well-branded, and simple to understand. 

Web Development 

While web design is more focused on the visual aspects of a website, web development concerns more of the tech side of things, such as those that keep the website functional. A web development role consists of coding, programming, and other behind-the-scenes work for website functionality. 

Different roles for web development include: 

Full-stack Developer

Full-stack developers conduct broad web development work between both the front and back-end aspects of a website. 

Front-end Developer

Front-end developers tend to be close to the web design elements of a website, integrating coding and programming for UX and UI features to be functional. 

Back-end Developer

Back-end developers manage the internal code, database, and server-side functionality of a website so that user requests and inputs are processed accurately and quickly. 

Holistic Web Creation and Management 

A successful website requires effective web design and web development. They often work together with many features intertwined between each role. Contact us to see how we can transform your company’s web experience.