How to Create Effective Social Media Posts

7 Best Tips on How to Create Effective Social Media Posts

November 2, 2020

Modern businesses have a unique opportunity to reach potential leads more efficiently than ever with social media. What?! You mean to say that social media isn’t just for millennials to post selfies and DM celebrities? Yes, you too can use social media no matter what size your business is! You just have to know how!

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Mobile device with the Google Maps app open and pin markers showing locations

How to Appear on Google Maps

September 24, 2020

If you’re a local business with customers in your neighborhood, it’s important that you’re easily accessible to potential new leads. Nowadays, the best way to become visible to your local customers is through Google Maps for direction requests, phone calls, reviews, and visibility through keyword searches. In the world of SEO (search engine optimization), Google

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Google My Business posts showing on a business knowledge panel in Google Search results

What Are Google My Business Posts?

September 24, 2020

Google My Business is a powerful platform every business should take advantage of. Along with increased online visibility, it also allows for ease of communication between a business owner and their customers. If you’re a local business owner dreaming of gaining more traction, this is a vital tool you can benefit from. Google My Business

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Astronaut customer standing in front of a local business leaving a negative review on GMB

How to Manage Negative Reviews on GMB

September 23, 2020

No business owner wants to see a negative review suddenly appear on their page after they tried their absolute best to build up their reputation. Especially when you’ve been trying so hard to optimize your digital assets for reviews. But, if you see a negative review: don’t panic. It’s typical to receive negative reviews. The

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Laptop and mobile device with a search engine displayed

What is a Search Engine? (It’s Not a Web Browser)

August 26, 2020

We use them almost every day. They are a powerhouse tool to help users answer questions and easily connect with the boundless resources of the World Wide Web. To understand its methods is to unlock an avenue to engage with potential audiences everywhere. In many ways, search engines knit together the entire internet. Search Engine

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Man optimizing his marijuana dispensary Google My Business listing

How to Optimize Your GMB for Marijuana Dispensaries

July 29, 2020

Looking to increase your phone calls, orders, and website visits? Who isn’t?! Google My Business is a powerful digital marketing asset that is available to almost every industry. However, there is one industry that is greatly undervalued on GMB: Marijuana dispensaries. With marijuana being an illegal drug at the federal level in the United States,

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What is Facebook's CBO tool featured image

What is CBO? Are you Ready for the Next Step in Facebook Budgeting?

May 29, 2020

Good ol’ Facebook is at it again! Last year, in 2019, Facebook released a new way for you to set a budget for your running ads. Ready for this? You can now use your budget directly at the campaign level rather than the ad set! Now, is this a good thing, or a bad thing?

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Desktop, mobile, and tablet devices displaying a website template

The Importance of Having a Website in 2020

April 30, 2020

Websites! You have to have one in 2020 otherwise, you can kiss those customers goodbye. … well, most of the customers. Before I start explaining why it’s so important to have a website, let me be clear: I’m not trying to sell you on buying a new website. This article is for the intent of

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