As a small business owner, it’s vital to get your website in front of as many eyes as you can. A big part of that is climbing the ranks of the search engine results page (SERP) so you’re one of the first businesses a potential client sees. Both search engine marketing (aka SEM, Google Advertising) […]
Stepping into the online marketing game as a small business can feel like you’re a little fish in an ocean full of behemoths. As intimidating as it may appear, there is a space for you to find success. But as a small business, all of your time and money are precious. It’s only natural to […]
The expansive land of online marketing is riddled with twisting paths and tricky terrain to navigate. It can seem especially intimidating if you’re just starting out. You’re not alone if attempting to balance your business duties and fitting online marketing into your spare time is running you ragged. We get it. As a small to […]
Modern businesses have a unique opportunity to reach potential leads more efficiently than ever with social media. What?! You mean to say that social media isn’t just for millennials to post selfies and DM celebrities? Yes, you too can use social media no matter what size your business is! You just have to know how! […]
If you’re a local business with customers in your neighborhood, it’s important that you’re easily accessible to potential new leads. Nowadays, the best way to become visible to your local customers is through Google Maps for direction requests, phone calls, reviews, and visibility through keyword searches. In the world of SEO (search engine optimization), Google […]
Google My Business is a powerful platform every business should take advantage of. Along with increased online visibility, it also allows for ease of communication between a business owner and their customers. If you’re a local business owner dreaming of gaining more traction, this is a vital tool you can benefit from. Google My Business […]
No business owner wants to see a negative review suddenly appear on their page after they tried their absolute best to build up their reputation. Especially when you’ve been trying so hard to optimize your digital assets for reviews. But, if you see a negative review: don’t panic. It’s typical to receive negative reviews. The […]
We use them almost every day. They are a powerhouse tool to help users answer questions and easily connect with the boundless resources of the World Wide Web. To understand its methods is to unlock an avenue to engage with potential audiences everywhere. In many ways, search engines knit together the entire internet. Search Engine […]
Looking to increase your phone calls, orders, and website visits? Who isn’t?! Google My Business is a powerful digital marketing asset that is available to almost every industry. However, there is one industry that is greatly undervalued on GMB: Marijuana dispensaries. With marijuana being an illegal drug at the federal level in the United States, […]
Have you ever seen a company that didn’t have a logo associated with their brand? Chances are, you haven’t. (And if you have 😏, send them our way!) That’s because logos are the visual placeholder and identity of a brand. They are meant to be a representative symbol of what the brand and company stand […]
Good ol’ Facebook is at it again! Last year, in 2019, Facebook released a new way for you to set a budget for your running ads. Ready for this? You can now use your budget directly at the campaign level rather than the ad set! Now, is this a good thing, or a bad thing? […]
Websites! You have to have one in 2020 otherwise, you can kiss those customers goodbye. … well, most of the customers. Before I start explaining why it’s so important to have a website, let me be clear: I’m not trying to sell you on buying a new website. This article is for the intent of […]
