From the Blog

How to Optimize Your Digital Marketing Budget: Where to Best Spend Your Dollars

Digital marketing is the bread and butter of growing a small to medium-sized business. There’s no doubt that you should be spending money to bolster your presence online but it can be difficult to know where to focus your efforts. If you’re just starting to look into digital marketing for your company, it’s easy to […]

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Black Hat SEO Tactics to be Aware of

Search engine optimization (SEO) is no easy feat. It can take months if not years to crawl your way up to the coveted first page of a search engine results page (SERP). Unfortunately, this isn’t a reality some people working on SEO can swallow. Instead of putting in good, honest work to win over the […]

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How Important Are Google Reviews?

Word of mouth has always been a powerful asset for business owners. We trust our fellow community members to steer us towards high-quality companies we should spend our money with. And, of course, the internet makes this process easier than it’s ever been.  Google reviews offer a snapshot of what your local community thinks about […]

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Google Search vs Google Maps: Where Are Your Users?

It’s no secret that Google dominates the search engine market space. But even within Google’s ecosystem, search engine experts must take the time to look at where users are drawn when they’re searching for a resolution to their inquiry. With the growing scope of Google products getting released such as Google Business Profile (GBP) and […]

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The Do’s and Don’ts of Proper Link Building

Link building is a crucial part of your search engine optimization campaign. At a minimum, it can be a great strategy to build brand awareness and signal to search engines that you have something important to share. When done correctly, link building can help cultivate what we like to call “SEO juice”. The more juice […]

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WordPress vs Shopify for E-Commerce: Which to Choose?

Whether you’re just starting out in the world of e-commerce or you’re thinking of revamping your current website, you might be wondering which platform to house your website’s design. Is WordPress or Shopify the best option for your business? With e-commerce set to hit around 5 trillion dollars in sales by 2021, it’s not a […]

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How to Optimize Conversions on Your E-Commerce Site

E-Commerce is a booming frontier many business owners are trying to stake their claim in. It’s projected that there will be over 2 billion digital buyers worldwide in the year 2021. As more and more businesses move online, especially after the impact of 2020’s pandemic, savvy business owners are doing all they can to capitalize […]

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Should My Small Business Focus on Ads or SEO?

As a small business owner, it’s vital to get your website in front of as many eyes as you can. A big part of that is climbing the ranks of the search engine results page (SERP) so you’re one of the first businesses a potential client sees. Both search engine marketing (aka SEM, Google Advertising) […]

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How Small Businesses Can Compete on Google Ads

Stepping into the online marketing game as a small business can feel like you’re a little fish in an ocean full of behemoths. As intimidating as it may appear, there is a space for you to find success. But as a small business, all of your time and money are precious. It’s only natural to […]

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Which Social Media Marketing Channel Should I Advertise On?

The expansive land of online marketing is riddled with twisting paths and tricky terrain to navigate. It can seem especially intimidating if you’re just starting out. You’re not alone if attempting to balance your business duties and fitting online marketing into your spare time is running you ragged.  We get it. As a small to […]

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