Laptop and mobile device with a search engine displayed

What is a Search Engine? (It’s Not a Web Browser)

August 26, 2020

We use them almost every day. They are a powerhouse tool to help users answer questions and easily connect with the boundless resources of the World Wide Web. To understand its methods is to unlock an avenue to engage with potential audiences everywhere. In many ways, search engines knit together the entire internet. Search Engine

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Man optimizing his marijuana dispensary Google My Business listing

How to Optimize Your GMB for Marijuana Dispensaries

July 29, 2020

Looking to increase your phone calls, orders, and website visits? Who isn’t?! Google My Business is a powerful digital marketing asset that is available to almost every industry. However, there is one industry that is greatly undervalued on GMB: Marijuana dispensaries. With marijuana being an illegal drug at the federal level in the United States,

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What is CBO? Are you Ready for the Next Step in Facebook Budgeting?

May 29, 2020

Good ol’ Facebook is at it again! Last year, in 2019, Facebook released a new way for you to set a budget for your running ads. Ready for this? You can now use your budget directly at the campaign level rather than the ad set! Now, is this a good thing, or a bad thing?

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Desktop, mobile, and tablet devices displaying a website template

The Importance of Having a Website in 2020

April 30, 2020

Websites! You have to have one in 2020 otherwise, you can kiss those customers goodbye. … well, most of the customers. Before I start explaining why it’s so important to have a website, let me be clear: I’m not trying to sell you on buying a new website. This article is for the intent of

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How GMB Has Been Affected By COVID-19: 5 Actionable Tips

March 19, 2020

The world is in panic. With the recent outbreak of COVID-19 (coronavirus), the entire world has been upended. People are buying up supplies, stores are changing their hours of operation, people are wearing gas masks to walk their dog, and we’ve even seen some brawls in parking lots over something as simple as toilet paper.

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Alien on phone to review a business on Google

Getting More Reviews For Your Service Business (3 Actionable Strategies)

February 24, 2020

Reviews are the lifeblood of your service business.  How good you are at earning positive reviews as well as catching negative feedback can either make you the obvious choice in your market or deter consumers from contacting you at all.  In a survey of 1,005 US-based consumers conducted by BrightLocal, only 53% of people said

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Alien in outer space using a mobile phone for local SEO

What is Local SEO? A Guide for Business Owners

January 8, 2020

EDITOR’S NOTE: This is a guide to local SEO for the small to medium-size business owner. We have created this local search optimization guide to prove the worth of local SEO and why you should start implementing local SEO strategies as soon as possible. The internet is crowded with businesses. Business owners in every industry

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New Local SEO Update From Google 2019: What’s Changed?

November 29, 2019

Updated: February 3rd, 2020 As a business owner, you want to stay up-to-date on all trends and updates that will potentially impact your business online. When something BIG happens and you are unaware, this could dangerously damage your online visibility and could potentially lead to fewer and fewer conversions over time. Luckily, we at Beyond

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