Recent Blog Articles

October 1, 2019
How Does Google My Business Influence My SEO Ranking?

Go to Google and type in the name of your business. What do you see? If you’ve properly claimed and optimized your Google My Business profile, you should see a sidebar with your business info. On mobile, your business snippet will pop up first.  This is known as Google’s Knowledge Panel. It typically pulls information […]

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October 1, 2019
6 Steps to Create Winning Email Marketing Campaigns

Creating email marketing campaigns that convert can be challenging at best—yet, when they work, you can’t deny that it’s a great way of reaching out to your prospects and customers. Haven’t toyed with email marketing just yet? If you own a business in the home services, food service, or retail industry, now is the time […]

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September 20, 2019
How To Write the Best Google Ads Copy

Crafting the perfect Google Ads copy can be a challenge for someone who’s not familiar with the platform. You’ll want to convey your message quickly and efficiently using the right keywords...and you’ll need to consider searcher intent and the user experience. Did we lose you already? No worries—here we’ll explain how to write the best […]

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September 20, 2019
3 Page Speed Stats Every Marketer Should Know

What do you know about page speed? Does it matter? The quick and dirty answer: yes, it does. As we’ve mentioned before on the blog, user experience is becoming exceedingly important to Google. Page speed plays a major role in a website user’s experience—studies have even shown that load times over three seconds can turn […]

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September 10, 2019
3 Ways to Generate More Leads for Your Residential Treatment Center

As a residential treatment center near Denver, your ultimate goal is to help addicted persons in your area recover from their dependence. However, you can only fulfill this goal if family and friends of the addicted can find your contact information and learn more about your facilities. Here, we’ve laid out five easy ways to […]

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September 10, 2019
What is Searcher Intent? And, Why Should We Care?

As soon as you think you’ve figured out search engine marketing, Google adds something else to the list of ranking factors. Recently, Google shifted its focus from keywords to searcher intent. But, what does that mean? And, why should your Denver business even care? We’ve got the answers you need.  How Does Google Define Searcher […]

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August 26, 2019
How To Choose the Right Ad Platform for Your Business

If you’re looking to grow your local Denver business, you’ve likely heard this advice before: buy digital ad space. It’s great advice, really—but what people don’t tell you is that there are huge differences between ad platforms. From LinkedIn to Facebook to Google, each has its own unique benefits. So, how do you choose the […]

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August 26, 2019
Why Does Google Reward Quality Content?

Have you ever opened up an email newsletter to find typos? Has the grammar of a blog post ever turned you off? We live in the age of digital content. We’re bombarded daily with newsletters, blog posts, advertisements, and photos in our newsfeeds—and some content is simply better than others. What we’re trying to say […]

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August 26, 2019
5 Digital Strategies to Improve Leads to Your Plumbing Business

Looking to improve leads to your plumbing company via the website or social media? Wondering how to turn your digital presence into actual paying customers? Here are 5 digital marketing strategies that will help you amplify your online presence and improve conversions. 1. Ask for reviews. Do you have past customers that absolutely love you? […]

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August 26, 2019
What Is Remarketing? And, Why It Works

As a small business owner near Denver, you might have some questions about remarketing. What is it? Do I need to do it? And, does it really work? It does—here’s why! So, What Is Remarketing? Remarketing is the practice of serving ads to customers that have already visited your website. In a sense, your company […]

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August 26, 2019
How to Rank (and Convert) with Landing Page SEO for Your Denver HVAC Company

Landing pages are often built out for a specific reason. You want to direct Facebook users via an ad to a deal on AC replacement. Or, you’re looking to create traction from organic search for basic terms like ‘air conditioning repair’ and ‘duct cleaning’. It’s likely that conversion isn’t on the brain—but, did you know […]

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August 26, 2019
SEO Tips: How To Get Your Restoration Company Website to the Top of Google

Looking for the best way to improve your restoration company’s Google rankings? You’ve come to the right place. Here, we’ll discuss what factors help you rank in 2019, what Google’s algorithm is looking for, and how to improve the SEO for your restoration company website.  What Does Google Consider for Rankings in 2019?  Before we […]

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