From the Blog

7 Best Tips on How to Create Effective Social Media Posts

Modern businesses have a unique opportunity to reach potential leads more efficiently than ever with social media. What?! Do you mean to say that social media isn’t just for millennials to post selfies and DM celebrities? Yes, you too can use social media no matter what size your business is! You just have to know […]

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How to Appear on Google Maps

If you’re a local business with customers in your neighborhood, it’s important that you’re easily accessible to potential new leads. Nowadays, the best way to become visible to your local customers is through Google Maps for direction requests, phone calls, reviews, and visibility through keyword searches. In the world of SEO (search engine optimization), Google […]

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What Are Google Business Profile Posts?

Google Business Profile is a powerful platform every business should take advantage of. Along with increased online visibility, it also allows for ease of communication between business owner and their customers. If you’re a local business owner dreaming of gaining more traction, this is a vital tool you can benefit from. Google Business Profile posts, […]

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How to Manage Negative Reviews on GBP

No business owner wants to see a negative review suddenly appear on their page after they tried their absolute best to build up their reputation. Especially when you’ve been trying so hard to optimize your digital assets for reviews. But, if you see a negative review: don’t panic. It’s typical to receive negative reviews. The […]

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What is a Search Engine? (It's Not a Web Browser)

We use them almost every day. They are a powerhouse tool to help users answer questions and easily connect with the boundless resources of the World Wide Web. To understand its methods is to unlock an avenue to engage with potential audiences everywhere. In many ways, search engines knit together the entire internet. Search Engine […]

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How to Optimize Your GBP for Marijuana Dispensaries

Looking to increase your phone calls, orders, and website visits? Who isn’t?! Google Business Profile is a powerful digital marketing asset that is available to almost every industry. However, there is one industry that is greatly undervalued in GBP: Marijuana dispensaries. With marijuana being an illegal drug at the federal level in the United States, […]

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5 Reasons Why Your Logo Matters

Have you ever seen a company that didn’t have a logo associated with its brand?  Chances are, you haven’t. (And if you have 😏, send them our way!) That’s because logos are the visual placeholder and identity of a brand. They are meant to be a representative symbol of what the brand and company stand […]

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What is CBO? Are you Ready for the Next Step in Facebook Budgeting?

Good ol’ Facebook is at it again! Last year, in 2019, Facebook released a new way for you to set a budget for your running ads. Ready for this? You can now use your budget directly at the campaign level rather than the ad set! Now, is this a good thing, or a bad thing? […]

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The Importance of Having a Website in 2020

Websites! You have to have one in 2020 otherwise, you can kiss those customers goodbye. … well, most of the customers. Before I start explaining why it’s so important to have a website, let me be clear: I’m not trying to sell you on buying a new website. This article is with the intent of […]

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How GBP Has Been Affected By COVID-19: 5 Actionable Tips

The world is in panic. With the recent outbreak of COVID-19 (coronavirus), the entire world has been upended. People are buying up supplies, stores are changing their hours of operation, people are wearing gas masks to walk their dogs, and we’ve even seen some brawls in parking lots over something as simple as toilet paper. […]

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