Social media is an ever changing channel. Marketing specialists have been trying to master the art of Instagram, Facebook, and Twitter since the networks took over the Internet…and they have yet to accomplish this lofty goal.  As a business owner near Denver, you want to post to social media because that’s where your customers spend …

Before hiring a web design agency, you might be a little hesitant. Can’t we just contact a freelancer? Could we just do it ourselves? What kind of value will a web design agency add? What will our local Fort Collins business gain from adding a creative partner? Here, we’ll break down three ways a web …

Go to Google and type in the name of your business. What do you see? If you’ve properly claimed and optimized your Google My Business profile, you should see a sidebar with your business info. On mobile, your business snippet will pop up first.  This is known as Google’s Knowledge Panel. It typically pulls information …

Creating email marketing campaigns that convert can be challenging at best—yet, when they work, you can’t deny that it’s a great way of reaching out to your prospects and customers. Haven’t toyed with email marketing just yet? If you own a business in the home services, food service, or retail industry, now is the time …

As a residential treatment center near Denver, your ultimate goal is to help addicted persons in your area recover from their dependence. However, you can only fulfill this goal if family and friends of the addicted can find your contact information and learn more about your facilities. Here, we’ve laid out five easy ways to …

As soon as you think you’ve figured out search engine marketing, Google adds something else to the list of ranking factors. Recently, Google shifted its focus from keywords to searcher intent. But, what does that mean? And, why should your Denver business even care? We’ve got the answers you need.  How Does Google Define Searcher …

If you’re looking to grow your local Denver business, you’ve likely heard this advice before: buy digital ad space. It’s great advice, really—but what people don’t tell you is that there are huge differences between ad platforms. From LinkedIn to Facebook to Google, each has its own unique benefits. So, how do you choose the …