Social Media Marketing: When Should I Post to Instagram?

October 2, 2019

Social media is an ever changing channel. Marketing specialists have been trying to master the art of Instagram, Facebook, and Twitter since the networks took over the Internet…and they have yet to accomplish this lofty goal.  As a business owner near Denver, you want to post to social media because that’s where your customers spend

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3 Ways a Web Design Agency Can Add Value To Your Business

October 2, 2019

Before hiring a web design agency, you might be a little hesitant. Can’t we just contact a freelancer? Could we just do it ourselves? What kind of value will a web design agency add? What will our local Fort Collins business gain from adding a creative partner? Here, we’ll break down three ways a web

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How Does Google My Business Influence My SEO Ranking?

October 1, 2019

Go to Google and type in the name of your business. What do you see? If you’ve properly claimed and optimized your Google My Business profile, you should see a sidebar with your business info. On mobile, your business snippet will pop up first.  This is known as Google’s Knowledge Panel. It typically pulls information

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6 Steps to Create Winning Email Marketing Campaigns

October 1, 2019

Creating email marketing campaigns that convert can be challenging at best—yet, when they work, you can’t deny that it’s a great way of reaching out to your prospects and customers. Haven’t toyed with email marketing just yet? If you own a business in the home services, food service, or retail industry, now is the time

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How To Write the Best Google Ads Copy

September 20, 2019

Crafting the perfect Google Ads copy can be a challenge for someone who’s not familiar with the platform. You’ll want to convey your message quickly and efficiently using the right keywords…and you’ll need to consider searcher intent and the user experience. Did we lose you already? No worries—here we’ll explain how to write the best

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3 Page Speed Stats Every Marketer Should Know

September 20, 2019

What do you know about page speed? Does it matter? The quick and dirty answer: yes, it does. As we’ve mentioned before on the blog, user experience is becoming exceedingly important to Google. Page speed plays a major role in a website user’s experience—studies have even shown that load times over three seconds can turn

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3 Ways to Generate More Leads for Your Residential Treatment Center

September 10, 2019

As a residential treatment center near Denver, your ultimate goal is to help addicted persons in your area recover from their dependence. However, you can only fulfill this goal if family and friends of the addicted can find your contact information and learn more about your facilities. Here, we’ve laid out five easy ways to

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What is Searcher Intent? And, Why Should We Care?

September 10, 2019

As soon as you think you’ve figured out search engine marketing, Google adds something else to the list of ranking factors. Recently, Google shifted its focus from keywords to searcher intent. But, what does that mean? And, why should your Denver business even care? We’ve got the answers you need.  How Does Google Define Searcher

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How To Choose the Right Ad Platform for Your Business

August 26, 2019

If you’re looking to grow your local Denver business, you’ve likely heard this advice before: buy digital ad space. It’s great advice, really—but what people don’t tell you is that there are huge differences between ad platforms. From LinkedIn to Facebook to Google, each has its own unique benefits. So, how do you choose the

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